The 6 Highest Converting Types Of Video And How to Incorporate Them Into Your Business.

In today's markets video is king. Video has one of the highest conversion rates throughout all types of media. It is statistically proven that people become more invested in brands that use video and spend more time on websites that utilize video on the homepage.  Businesses small and large are realizing more and more that they are going to have to incorporate video and content creation into their marketing strategies. 

But with so many different types of video that a business can invest in It may be hard to know where to start. 

So we compiled a list of some of the types of video content and how you can incorporate it into your business and video marketing campaigns.

Product Description videos

Product description videos are to show your product's or services unique features and benefits while engaging your audience. These videos tell a story and put a human face on your product or service. They answer  your customers question: "How will I use this?" or "Why do I need this?". It needs put your product or service in context. That often means it needs to be shown in use. You can use a product description video to continue re-iterating on your brand values and promise: essentially, a how-to video that can be repurposed throughout your marketing. The product description video builds brand trust and can help move a potential client to a paying customer. 

About us / Company Culture

Theses videos let customers see who you really are behind the scenes as both individual employees and a collective company. There’s no better way to connect with your fans than by giving them a behind-the-scenes peek into the goings on at your office. 60% of visitors prefer to watch a video about a company to reading about it according to GoAnimate, and videos attract three times as many clicks compared to text. About us videos reinforce trustworthiness and brand identity while establishing a sense of rapport between the company and the consumer, and goes a long way toward building a strong consumer relationship.

Promotional Videos

Promotional videos give a brief but detailed overview of the product, or event you're promoting, along with a Call to Action that encourages viewers to sign up, save the date or purchase. Promotional videos generally center around a specific product or service, and often a limited time offer is involved; discount pricing or a specific one-time event. They are essentially commercials that are intended to be posted on the Internet rather than on tv. Promotional videos are used after the customer knows and likes your product and is strongly considering a purchase, at the end of your sales funnel.

Testimonial Videos

Customer testimonials are one of the most effective forms of advertising available. From Yelp reviews to Facebook comments, peolple use honest reviews can change our opinion of a product or convince us to buy. A customer testimonial is inherently trustworthy; it is a customer who is talking about their personal experience with your brand and how your brand was able to help them. When customers see testimonials they are able to immediately relate to the buyer. This gives a company the ability to reach out to specific buyer audiences by choosing testimonials that are most likely to speak to larger subsections of their potential prospects. 

Explainer Videos

Explainer videos are educational videos that teach your audience how to solve a problem related to using your product. They are not pushing the customer to buy, but rather just outlining some information that the customer might need to have. But by the end of the video, your audience should feel well versed in your product or service and encouraged to take action based on the new skills they've learned while watching. Explainer videos not only build your content base but they also serve to help nudge customers that are on the edge of a purchase.

Internal Training Videos

On-boarding a  new team member can be stressful. But using video you can take new employees through in-depth processes about how your product and company run, saving you and your team time and stress.

Internal training videos are useful for all your employees, not just new hires. If you are launching a new product or service, you can use video to bring your current employees up to speed on its features and benefits. Or if you have a special message you'd like to boost team morale you can add that personal touch with video.

No matter where you are in your marketing strategy professional video production can add tremendous value to your brand. Having a large body of content with a consistent tone will shape the story of your brand with your customer baseand build your reputation. And though it is an investment, adding video to your business and marketing strategies has the highest potential return on investment of any other form of media.